Nestled in the heart of California’s Central Valley, Merced might not top your list of holiday destinations, but its charm could make you think again. Often overlooked, this small town offers an abundance of hidden gems, perfect for anyone who loves to explore boutique hotels and quaint small-town life. From delectable dining to unique shopping experiences, Merced has much to offer those willing to take a chance on this under-the-radar location. With our guide, uncover the best restaurants, delightful wine tasting venues, and the perfect spots for relaxation and shopping.

Where to Stay: Historic Charm

Embrace the historic elegance of El Capitan Hotel, mere minutes from downtown Merced. This charming establishment seamlessly integrates its cultural heritage with modern amenities, making it a prime location for visitors. The hotel features beautifully designed rooms, a spacious gym, and an intriguing blend of old-world and contemporary vintage décor. With its unique historical significance, once being a train stop, El Capitan captures the heart of Merced while offering visitors a touch of nostalgia and the comforts of a modern stay.

Dining Delights in Merced

Embark on a culinary adventure with a visit to Little Oven Pizza for some of the best pizza Merced has to offer. This New York-style pizzeria is famous for its oversized slices packed with flavor, making it a must-visit for pizza lovers. Pair your slice with a refreshing Jarritos for the ultimate tasting experience.

Next door to Little Oven Pizza, the aptly named Pretty Good Burger serves up hearty and flavorful burgers. This spot is a haven for burger enthusiasts seeking a culinary experience that’s easy on the pocket but rich in taste.

Although mainly known for its innovative cocktails, Bella Luna provides a sophisticated setting for an Italian culinary experience. Known as a town favorite, this restaurant offers an array of drinks and small bites to delight its patrons. Impressively, it’s as much a social venue as it is a culinary one, ideal for gathering with friends and family.

Located within the El Capitan Hotel, Native Sun restaurant offers a dining experience with renowned butterscotch cocktails and an extensive breakfast menu. The restaurant promises a unique culinary experience that you shouldn’t miss during your visit to Merced.

For an authentic Mexican street food experience, head over to Hidalgo’s Tacos. Their signature 'Super Tacos' topped with cheese will have your taste buds singing. It’s one stop you’ll wish you had time to visit more than once.

Wrapping up your trip with an enriched shopping spree is a breeze in Merced, especially at Shop Live and Lex Boutique, where fashion meets flair. On a different note, Spoil yourself or share a rejuvenating moment at Messi Made Moment for a beauty service that will make you feel refreshed and fabulous.

Sip and Savor: Merced’s Wine Scene

Indulge in an aesthetically delightful wine experience at High-Fi Wine Lounge. With earthy tones and elegant décor, this wine bar is the perfect setting for a chilled evening with friends, a sophisticated date, or a jovial family gathering. Soak up the friendly atmosphere while sampling some of the finest wines around.

A short drive from downtown, Thisa Ranch offers a unique winery experience that promises enjoyment for all ages. Alongside exquisite wines, immerse yourself in live music and an open market hall where local vendors share their delightful specialties. It truly is a fantastic venue to unwind and sample some locally-produced culinary delights.

Discover More at Sensory Lab

Round up your Merced experience at Sensory Lab by AIP—an exciting new café that’s making waves in the local coffee scene. With a vibrant atmosphere courtesy of a contemporary design layout, it acts as a social hub for locals and visitors alike. The grand opening festivities hinted at an exciting future for this venue, ensuring it becomes a staple meeting place in Merced.

Discover a different side of California in Merced, a town with so much to offer beyond its quiet streets. From delicious culinary stops to historic stays and vivacious social spots, Merced has it all. Remember, whether you're savoring delightful pizzas, exploring vibrant wine lounges, or finding serenity in a chic café, Merced invites you to embrace its multifaceted charisma. Experience it yourself, and who knows, you might just find another favorite destination hidden in this charming town.